AI-native strategy and technology firm

Ideas to impact.

Strategy. Go to market. Scale. Optimise.

  1. 01Strategy
  2. 02Go to market
  3. 03Scale
  4. 04Optimise

Positioning

We embed with founder-led organisations to solve difficult strategy, operations and technology problems.

Every engagement should leave an asset for the client and a useful finding for the work that follows.

Services

Four services.
One team.

We start with the problem, then bring together the right people, systems and analysis.

01

Advise

Management, Operational & Technological Advisory

An operating partner inside the organisation: diagnose, design the structure and measurement, run the cycle, then hand it over.

  • Departmental standards and KPIs
  • Measurement systems
  • Practical technology and agent layers
Discuss

02

Hire

Hiring Assistance & Solutions

Role blueprints, benchmarks, structured screening and placement for founder-led businesses that have outgrown their structure.

  • Role blueprints
  • Screening scorecards
  • Compensation benchmarks
Discuss

03

Build

SaaS & Digital Solutions

Platforms, portals, dashboards and WhatsApp-native agents, built end to end and handed over.

  • Production code and data models
  • Purpose-built agents and workflows
  • Documentation and runbooks
Discuss

04

Model

Business Consultancy

Feasibility, financial models, valuations, fundraising material and market entry, with the working model left behind.

  • Feasibility and market entry
  • Financial models and valuations
  • Decision-ready roadmaps
Discuss

Products

Research made
operational.

We turn recurring problems from our work into focused products with measurable technical claims.

Open-source memory layer for AI agents

YourMemory

Co-developed with Sachit Mishra. AAI leads strategy, go-to-market and enterprise deployment.

View on GitHub (opens in a new tab)

Memories decay on a curve by type instead of piling up, so useful context survives while the rest fades.

YourMemory combines hybrid retrieval with graph expansion and can run locally. An enterprise proof of concept applies it to legal-assist workflows for vendor NDA review.

Memory is the unsolved primitive of the agent stack. Agents should forget on a curve, not all at once.
59%
LoCoMo Recall@5
85%
LongMemEval-S recall at 5
84%
Token reduction at 30 sessions
200+
GitHub stars

Projects

External work.
Specific outcomes.

Each project shows the problem, our contribution, the delivered asset and the practical insight.

Sector / Education

School digital operating layer

Digital foundation delivered
Client type
K-12 school
Problem
A growth target with no measurable admissions funnel, scattered enquiries and no response owner.
What AAI did
Rebuilt the digital estate and measurement, created a WhatsApp admissions and development-support agent, and designed a 14-month operating-partner programme.
Asset delivered
Seven rebuilt core pages, four verified tracking systems, the admissions agent and a capability-transfer plan.
Insight
Schools lose admissions below the ad, in unmeasured funnels and undefined ownership. The fix is an operating layer, not a campaign.
Status
Digital rebuild verified; the next operating phase is in planning.

Sector / Advisory & Consumer

Tathastu Partners

Live
Client type
Four-partner Vedic advisory practice
Problem
A new practice needed its website, content, booking, payments and client operations built as one coherent system.
What AAI did
Built one codebase for the marketing site, CMS and CRM, with in-house booking, payments and email operations.
Asset delivered
A production system, data model and operating workflow the practice owns.
Insight
A boutique practice does not need five disconnected subscriptions. It needs one small system it owns.
Status
Live since 17 September 2026.

Sector / Consumer Wellness

MYRA Wellness

Launched
Client type
Consumer wellness venture
Problem
Build a non-clinical wellness marketplace from strategy through go-to-market.
What AAI did
Led product strategy, technology architecture, marketplace development, per-minute voice sessions, payments and B2B channel design.
Asset delivered
A live marketplace with 16 verified coaches, 100+ registered users and 120+ per-minute sessions in its first quarter.
Insight
Feeling-based feedback is more useful than star ratings when the product is a conversation.
Status
Launched 5 June 2026.

Sector / Real Estate & Home Services

Saudi new-venture advisory

Active engagement
Client type
Riyadh real-estate developer
Problem
A subscription home-maintenance venture needed strategy, a fundable financial model and technology planning without a full-time internal team.
What AAI did
Provided strategy, technology and finance advisory and built a five-year monthly model covering scenarios, capacity, funding and valuation.
Asset delivered
An editable financial model and an execution roadmap for the new venture.
Insight
A disciplined weekly advisory cadence can give a founder the decision support of a strategy office without building one first.
Status
Active since May 2026.

Team

Senior people,
close to the work.

Our core team combines strategy, operations, product and engineering, adding specialists when needed.

Vatsal Bass

Founder and CEO / Strategy and operations

Vatsal spent five years at a Gurugram strategy consultancy, joining as its thirteenth employee and leaving as a senior consultant when it had grown to 240 people. He led teams on a USD 10 billion real-estate portfolio and a USD 2 billion Saudi client book, built a SAR 380 million loan model that a Riyadh bank still uses, and has completed more than a hundred feasibility studies. He leads AAI’s client work.

Shubham Arora

Co-founder / Technology

Shubham has engineered data platforms at one of India’s largest e-commerce companies since 2021, where he leads a team responsible for more than 500 scheduled Spark jobs and 300 terabytes of governed data. He delivered a zero-downtime migration from on-premise to AWS and a platform upgrade across 600 jobs that cut infrastructure cost by a fifth. He owns AAI’s technology decisions and builds.

Vanshit Ahuja

Founding Engineer / Web and agents

Vanshit builds and runs AAI’s web and agent systems. He owns the Tathastu Partners platform end to end, works on the agent layer that runs AAI’s own operations, and deploys YourMemory proofs of concept on client premises.

How we work

Accountable by design.

01Respect time and effort.Meetings have an output or do not happen.

02Treat people as adults.Nobody is tracked. Everybody is accountable.

03Run on integrity.We say the uncomfortable thing when the work requires it.

04Stay transparent.Scope and status remain visible to everyone on the project.

05Keep talent density high.Small, senior teams carry the work end to end.

06Aim at real-world impact.Every engagement leaves a usable asset behind.

07Be enterprising.Team members bring problems forward and take ownership through delivery.

Contact

Tell us what
you are building.

Share the question, idea or system. Our team will review the context and follow up.

  1. 01

    We review the context.

  2. 02

    We follow up by email.

  3. 03

    Together, we decide whether and how to proceed.

Start a conversation

Required fields are marked *